Doc Searls is a writer and speaker on topics that arise where technology and business meet.
He is the Senior Editor of Linux Journal, one of the world's leading technology monthlies, with a paid circulation of over 100,000.
He is also co-author of The Cluetrain Manifesto: The End of Business as Usual, a New York Times, Wall Street Journal, Business Week, Borders Books and Amazon.com bestseller. (It was Amazon's #1 sales & marketing bestseller for thirteen months and sells around the world in nine languages.)
He also writes Doc Searls Weblog. J.D. Lasica of Annenberg's Online Journalism Review calls Doc "one of the deep thinkers in the blog movement." Doc's blog has over 60,000 readers per month, and comes out on top when you look up "weblog" on Google.
Countless companies -- even industrial giants such as Coca-Cola -- have credited Cluetrain as both a wake-up call and a source of strategic insight about the conversational nature of today's networked markets, and the way in which they have redistributed the balance of power between supply and demand.
Doc also delivers clues in the form of speeches, presentations and workshops to companies such as Johnson & Johnson, Migros, Nortel Networks, Xoriant, and Borland/Inprise, and at events such as the SOHO Summit, Government Technology Conference, CES, Comdex, Linux World Expo, First Tuesday/Zurich, O'Reilly Open Source and Peer-to-Peer Conventions, JabberCon, Seybold and Buzz2000.
A former radio personality, Doc has appeared on TechTV, CNBC, CNet Radio, KOMO-TV, KING-TV, and as a moderator and panelist at too many events to list here. He is also a regular on The Linux Show.
Doc's marketing background began in 1978, when he co-founded Hodskins Simone and Searls, which became one of Silicon Valley's leading advertising and public relations agencies. (HS&S was sold to Publicis Technology in early 1998.) Doc's marketing consultancy, The Searls Group, began as the public relations side of HS&S. Over the years he has worked with Hitachi, Sun, Apple, Nortel, Borland, ArrayComm , Motorola and other leading companies, in addition to many start-ups.
As a writer, his byline has appeared in OMNI, Wired, PC Magazine, The Standard, The Sun, Upside, Wired, The Globe & Mail and many other publications. Much of his writing is archived in Reality 2.0 and LinuxForSuits.com.