Eugene Lee is the Chief Executive Officer and member of the Board of Directors at Socialtext. Lee assumes day-to-day management and operational control over all aspects of Socialtext's business, including driving product direction and development, strategic alliances, and scaling the sales, marketing and support organizations globally.
Lee comes to Socialtext from Adobe Systems, where he led Adobe’s enterprise marketing and vertical market segments. Previously, he held several executive leadership roles at Cisco Systems, ranging from Vice President (VP) Worldwide Small/Medium Business Marketing to VP Worldwide Enterprise Marketing. Lee also held key management positions at Banyan Systems, including General Manager for the messaging business unit. He was co-founder of Beyond Inc., developers of the award-winning BeyondMail product, and holds four patents in messaging, workflow and privacy technologies. Lee has a B.A. in Physics and B.S. in Engineering and Computer Science from Harvard College and an MBA from M.I.T. Sloan School of Management.
Ross Mayfield is Chairman, President & Co-founder of Socialtext. Prior to Socialtext, Mayfield served as VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Mayfield co-founded and served as president of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. Mayfield served as the marketing director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups.
Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. A noted blogger and industry expert, Mayfield is a serial and social entrepreneur. He blogs at http://ross.typepad.com
Adina Levin is Vice President of Products & Co-founder of Socialtext. She has over 13 years of experience in strategic marketing and product planning in a variety of emerging high-tech markets.
At Vignette Corporation, a leading provider of Internet content management software, Levin served as Senior Director of Corporate Strategy, a role that included product strategy and planning, marketing strategy and operations, and management consulting in the areas of mergers, acquisitions, and distribution.
Prior to Vignette, Levin was co-founder and partner in Fastwater LLP, a research and consulting firm focusing on ebusiness marketing and metrics.
Prior to Fastwater, Levin served as senior consultant in the Document Software Strategies group at CAP Ventures, where she specialized in emerging Internet collaboration and publishing. At CAP Ventures, Levin also managed a major multi-client study on the Future of Paper analyzing the ways that electronic media will transform the ways that business and individuals use paper and print.
Before joining CAP Ventures, Levin tracked the markets for traditional and digital publishing for seven years at BIS Strategic Decisions where she designed, managed, and authored numerous market research studies.
As Vice President of Sales, Kris Duggan is responsible for the company's worldwide efforts in establishing and retaining delighted clients. Prior to Socialtext, he worked at WebEx Communications where he directed Fortune 1000 sales efforts for the leader in Software-as-a-Service. He has over a decade of software sales experience across numerous verticals and solutions, and has also founded two venture backed organizations. Kris subscribes to the philosophy, "To know your customer is to know your future."
He has a BS in Business Administration and an MBA from UC Irvine.
Michael Idinopulos is Vice President of Professional Services and Customer Success at Socialtext. He leads the Customer Success Team which is responsible for all aspects of post-sale customer delivery, including technology and customized programs to deliver training, adoption, and organizational change.
Before joining Socialtext, Idinopulos was a consultant and global Director of Knowledge Technology with McKinsey & Company where he led the creation of McKipedia, one of the earliest large-scale enterprise wikis. He holds a Ph.D. in philosophy from U.C. Berkeley. His recent publications include "Do You Know Who Your Experts Are?" in Knowledge Management and Organizational Learning (Oxford University Press). Idinopulos lives in Philadelphia and blogs at http://michaeli.typepad.com/
Dan Bricklin works with Socialtext developing the SocialCalc Open Source spreadsheet component for both business use and for the One Laptop Per Child association's XO computer.
He is on the boards of Grazr Corp. (Grazr.com) and Fifth Generation Systems (Zude.com), and a Diamond Management & Technology Consultants Fellow.
Dan Bricklin is currently president of Software Garden, Inc., a small consulting firm and developer of software applications that he founded in 1985.
Mr. Bricklin is best known for co-developing VisiCalc, the first electronic spreadsheet, while he was a student at the Harvard Business School. VisiCalc is widely credited for fueling the rapid growth of the personal computer industry.
Until early 2004, Mr. Bricklin served as CTO of Interland, Inc., after it acquired his previous company, Trellix Corporation, in 2003. Prior to founding Trellix in 1995, he served as president of Software Garden, Inc., where he developed a variety of software programs, including Dan Bricklin's Demo Program. Mr. Bricklin also co-founded Slate Corporation, a developer of application software for pen computers, as well as Software Arts, the developer of VisiCalc. Prior to forming Software Arts, he had been a market researcher for Prime Computer Inc., a senior systems programmer for FasFax Corporation, and a senior software engineer for Digital Equipment Corporation.
Mr. Bricklin is a founding trustee of the Massachusetts Software Council and has served on the boards of the Software Publishers Association and the Boston Computer Society. Mr. Bricklin has received many honors for his contributions to the computer industry from the ACM, IEEE, MIT, PC Magazine, the Western Society of Engineers, and numerous others. Mr. Bricklin holds a BS in Electrical Engineering/Computer Science from MIT and an MBA from the Harvard Graduate School of Business Administration. He received an Honorary Doctor of Humane Letters from Newbury College, and was elected to be a member of the National Academy of Engineering.
Most organizations and IT departments don’t have experience with how to successfully implement social software. This paper is designed to help you learn from the most common mistakes made by others before you, so you can avoid the common pitfalls.