For many people, the idea of going a day without social interaction is unimaginable. You greet the mailman as you head off to work, catch up with friends later in the day, and share your stories from the day with your family when you return home. These daily communications are not just habit; we need this human interaction to live.
Now, in between greeting the mailman and catching up with friends, you go to work. Just because you’re going to work doesn’t mean you should cut off all social interactions. Not only is it unnatural to limit communication, it hinders your employees’ ability to get work done if they’re in departmental silos, with no visibility into what other teams are doing.
A social solution is a simple and effective way to help employees work together, but getting employees to jump on the bandwagon can be challenging. For users to consider a technology solution as a must have item, it has to easily integrate into business processes and help them work better. Social interaction is such a central part of people’s lives that having a secure social platform within the workplace is becoming a necessity. Employees want to communicate with their coworkers, be able to find experts within the organization, and work with their colleagues to get projects done faster and better.
While communication and collaboration can enrich people’s personal lives, these functions are crucial in the workplace. The sales, marketing, and product teams must communicate easily and work together consistently in order to deliver a great product to customers. If employees are siloed off into their own departments, they can’t share necessary information and the product and company suffer. Social helps employees knock down those barriers between departments so they can work together easily and efficiently. Using social to work with coworkers is also more engaging than discussing projects via email. They aren’t simply passing ideas and updates back and forth; they’re collaborating and learning from one another in real-time, which drives engagement. Employees who are engaged in their work will not only be more satisfied with their jobs, but more productive, leading to more productivity company-wide.
When a technology solution, like social, can drive engagement and productivity in an organization, and easily integrates into the current business processes, it becomes less of a luxury and more of a necessity.