Leading PR firm shares how it uses wikis

Melanie Turek, a contributor to CMP Media’s ‘Collaboration Loop’ magazine and an analyst with Frost & Sullivan, recently interviewed Socialtext customer MWW Group, a leading US-based public relations firm, on how they got started using wikis.

According Tom Biro, MWW Group’s Director of New Media, “we were looking to do work on our Intranet. We wanted it to be as easy as possible for our staff — basically to give them whiteboard space to work in. But then we needed to solve a few problems, including document management, as well as needing something that would support the virtual workplace, because our clients are located all over the place, as are our teams.”

With ease-of-use to stimulate end-user adoption being one of the key things that drove MWW Group to select Socialtext, today “about 45% of its employees use the wiki regularly” and Biro’s “own team, not surprisingly, collaborates on it exclusively.” Read more.

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