More and more CEOs are getting curious about Web 2.0 and starting to ask some big questions, like:
- What is Web 2.0?
- Why is it important?
- What is my competition doing?
- How do blogs, wikis, RSS and social networking fit into my business?
- What’s the story behind these new tools that my younger workforce is screaming for?
- Can these tools help me foster better relationships with my business partners, suppliers and customers?
- How can Web 2.0 enable my business to save time and money, while increasing profits?
This interesting blog post from the ‘Web Worker Daily’ provides a primer on how to educate your CEO on Web 2.0 and discuss how these technologies fit in your business. It even provides some suggestions on initiating next steps around a Web 2.0 pilot, like deploying blogs for increasing company-wide communication or building out a ‘Wikipedia-inside’ knowledgebase for information sharing. Read more.
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