Enterprise 2.0 culture

Mike Gotta from Burton Group recently posted this interesting blog on the culture of collaboration. Many businesses (and many of the customers that Socialtext works with) struggle with this issue, namely whether the right culture is a prerequisite of Web 2.0 collaboration success inside the enterprise. As Gotta points out, a business can be successful in driving adoption and business value from these tools, including blogs, wikis or social bookmarks, even in situations where the ‘right’ culture does not exist primarily “when participation is more or less directed by role, workflow, and functional duties.” But to achieve the higher levels of participation and emergence – the promised land of enterprise Web 2.0 – then the adoption of the tools become less important and the culture and other organizational dynamics become more fundamental. Read more

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