Justin Kistner of Voce Nation just posted an interview with me on How Social Media Changed PR.
I think what he said would be of interest to some of our other clients as well as to other PR professionals. There is some good fodder in here for further discussions about:
- What is the big shift in PR and why are people split about whether or not to be happy about it?
- What is the role of a modern PR firm?
- Tactically speaking, how has the PR process changed?
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On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.
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Integrating "social features" with your organizations core business processes (CRM, ERP, CMS, HR, Financial, etc) makes it easy for your staff to use the new social features "in-the-flow" of their daily tasks. This recording provides examples of how Socialtext customers are benefiting from this type of integration.
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On the Socialtext blog, staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis. Read all the posts, or sort by category: Application Development, Customer Success, Enterprise 2.0, News & Events, Product Updates, and Tips & Tricks.
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