We've had a lot of demand for our solutions-oriented approach to Web/Enterprise 2.0 with the announcement of our core solution areas at the beginning of the year.
What makes these real solutions for our clients is the combination of capabilities, templates, integrations, and services best practices to ensure 100% business process alignment, real adoption, and actual business results. The Sales and Marketing solution area is one that is obviously close to my line of work.
Today, our marketing team published a "sandbox" environment where you can see some of the things that make it into our actual customer deployments, like examples of the homepage look and feel template, how our environment can be skinned, the templates and workflows that you might support there (like proposal generation, sales library, feedback from the field in a blog/discussion format, and real-time marketing communication). Clearly the underlying technology is a wiki, however its how you "bend" the wiki that makes this so much more, i.e. integrations into Salesforce.com, WebEx, ticketing systems, and the information structure that supports your team's communication and collaboration needs.
You can imagine that every sales and marketing professional will have access to an environment like this in their day to day operations, and whereas Salesforce.com helps organize the structured lead and pipeline data, this workspace approach to all the other non-pipeline related information helps consolidate, standardize, and drive sales and marketing efficiency.
The purpose of the sandbox is go in there, play around with it, and brainstorm on things you would like to see in your own sales and marketing teams' workspace environments. And you are always welcome to sign up for your own 14-day trial of our service or speak with one of our sales or service personnel to take your brainstorms further.
August 6, 2008 5:36 PM
This is great. I love the idea of opening up an enterprise solution and making it available to play with on demand -- I can think of a dozen services I wish would do the same. Nice move!