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Ross Mayfield and Robert Scoble talk about Socialtext and Enterprise 2.0

Alan LepofskyOctober 29, 2009 - 12:07 PM

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Ross Mayfield - Chairman, President, and Co-founder of Socialtext - talks with Robert Scoble.

Topics include:
  • SocialCalc, the social spreadsheet.  On the 30th anniversary of VisiCalc, Socialtext has released a new online spreadsheet that enables distributed teams to work together to solve business problems.
  • The speed and agility of software development in the 2.0 world vs. some of the larger enterprise software vendors
  • Moving beyond "adoption of new tools" to instead talking about the business value of enterprise 2.0, and how tools like microblogging provide value very quickly
  • The change from IT talking about "software stacks" to instead now focusing on the importance of REST APIs
  • Activity streams, and the underlying event engine architecture

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