Ross Mayfield and Robert Scoble talk about Socialtext and Enterprise 2.0

Ross Mayfield – Chairman, President, and Co-founder of Socialtext – talks with Robert Scoble.

Topics include:

• SocialCalc, the social spreadsheet. On the 30th anniversary of VisiCalc, Socialtext has released a new online spreadsheet that enables distributed teams to work together to solve business problems.
• The speed and agility of software development in the 2.0 world vs. some of the larger enterprise software vendors
• Moving beyond “adoption of new tools” to instead talking about the business value of enterprise 2.0, and how tools like microblogging provide value very quickly
• The change from IT talking about “software stacks” to instead now focusing on the importance of REST APIs
• Activity streams, and the underlying event engine architecture

activity streams, SocialCalc

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