Socialtext

It's been a great week for both the Socialtext team and our customers here at the Enterprise 2.0 Conference in San Francisco. Leading up to the event, we focused intensely on approaching this conference from a thought leadership perspective. Principally, we believe it's time for the Enterprise 2.0 facet of the software industry to demonstrate the business value that these social technologies provide our customers and lay out a framework for how companies can get started.

I think we've constructed an excellent foundation for that effort with our six ways to get business value from social software, a paper we released this week at the conference. Based on our experiences with our customers, we highlight how companies can derive business value from their use of social software within departments, across an organization or with their customers and partners. By improving both formal and informal processes with social software, organizations can enable their employees to share and find the people and information they need more quickly. When this happens, it helps people satisfy their customers, react to change and capture new business.

While we're proud of the research and work we did with customers to make this paper come to life, we know this is an ever-evolving challenge. We look forward to hearing ideas from more companies, colleagues, analysts, and our competitors to help improve upon it.

You can download our free paper at socialtext.com/businessvalue.

-CGL (@cglynch)