Wondering what the value of enterprise microblogging could be for your company? Since we launched our microblogging tool, Socialtext Signals, we’ve been gratified to see how our customers have used it to free the flow of work inside their organizations and derive incredible business value and improved collaboration among employees.
Take our latest case study of an organization using Signals: St. Louis Public Radio. The station, which has been around for nearly forty years, possessed some classic communication and collaboration challenges. As we highlight, SLPR’s internal communication mechanisms (mostly e-mail and phone) were causing overloaded e-mail inboxes and slowing the time it takes to serve the station’s members. People used e-mail as a crutch when they couldn’t find the right people and information to solve their business challenges. Now, with Signals, everyone at SLPR can ask questions openly without interupting people, and get answers that remain searchable for the future.
What separates Signals from other standalone enterprise microblogging tools is that it’s integrated with other pieces of social software, such as our Wiki Workspaces, Activity Streams, and Socialtext People, our social networking profiles that allow workers to share their expertise with each other.
As CIO.com highlighted in its article about SLPR’s use of Signals recently, the examples of how enterprise microblogging has improved the station’s internal processes have been clear to see:
For example, SLPR’s receptionist received a call from a listener who heard an announcement on the radio about an event at a local high school and wanted to know more about it. Instead of sending an e-mail blast to all staff members, the receptionist used Socialtext’s app to poll the staff, and received an answer in less than five minutes.
As we wrote in our latest business value whitepaper, when utilizing social software, organizations of all shapes and sizes can improve both their formal and informal processes to serve customers faster, react to change, and ultimately beat out competitors. SLPR has been a great example of how an organization can harness the power of Enterprise 2.0 technologies like Socialtext, and we look forward to sharing more of our customers’ experiences with you.
-Chris Lynch (@cglynch)
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