Recently, Eugene and I had the opportunity to visit with Michael Singer, a senior editor at Internet Evolution‘s offices in San Francisco. Eugene shared his thoughts on the future of social software, and how it affects enterprise and mid market companies. What made this interview especially unique is it offers a glimpse into many of the exciting things we’re thinking about here at Socialtext, both from a product perspective and, more importantly, the value it provides our customers.
I’ve embedded the video below, where Eugene emphasizes:
- The importance of focusing on the business value that social software provides a company (not simply adoption).
- People are achieving transformative business value, not just innovation, by moving work across silos with social software.
- Social software platforms will serve as a place to surface the events from other enterprise systems. In doing so, we can make traditional enterprise apps more social and useful.
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