Conversations via email and instant messaging only reach a limited audience. Often those conversations would benefit from allowing more people to participate. This is where enterprise microblogging comes in.
Three of the most beneficial uses of enterprise microblogging are: (click each for more details)
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I heard proponents of e-mail voicing concerns of yet another information source on top of their billowing in-box. My reply goes way back into the age of book printing – since then there is more info than a person can read in a lifetime.
What looks like info overload is really filter failure (Clay Shirky).
As Clay mentions, when considering how blogging (micro or otherwise) helps info overload, filters are the key.
With email, you don’t control what arrives in your inbox. Anyone who knows your address can send you a message which you then have to take action on: read, delete, file, ignore, etc.
With microblogging, you can decide which messages are displayed. You choose who to follow, or which topics to see, or what groups of people you’re interested in, etc.
Weblog on gaining business results from social software.
On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.
This paper will help you drive the adoption of a social software solution in your company. It shares Socialtext's own carefully planned roll-out process for our social software, which incorporates our learnings of over 5 years and 6,500 customers.