Why Professional Services and Consulting Firms Are Embracing Enterprise Social Software To Better Serve Clients

By Christopher Lynch | August 31, 2010, 6:13 pm | 0 Comments

One key aspect of social software rests its flexibility, a quality that allows it to be utilized by a variety of industry verticals to improve business processes and facilitate enterprise wide collaboration.

Following our announcement that highlighted how media & publishing customers have harnessed social software to turn disruptive market conditions to their advantage, today I’m happy to share the stories of innovative companies in the professional services and consulting arena who have done the same.

From executive recruiting firms to digital marketing companies, these companies use social software to share knowledge internally, coordinate more effectively on projects and ultimately serve customers faster.

Companies such as Egon Zehnder, Ogilvy & Mather, Momentum Worldwide and Eurogroup Consulting exemplify how professional services firms can benefit from having their employees share more information openly, and retain their knowledge as a long-term, strategic asset.

Egon Zehnder — With Socialtext as the backbone, executive search firm Egon Zehnder built a new intranet that empowered people to update content and share knowledge in real-time. Egon Zehnder’s “intranet 2.0″ includes current research on specific industries, functions, and executives; up-to-date information on the firm’s work with strategic clients; approved templates for engagement proposals; current marketing materials describing the firm and its approach to specific types of searches and thought leadership on industry trends.
Momentum Worldwide — This global integrated marketing agency uses the Socialtext collaboration platform to generate ideas, collaborate, and manage projects with some of its major blue-chip clients.
Ogilvy & Mather — This large digital marketing agency has implemented enterprise microblogging and wiki workspaces to improve business processes inside call centers for its major clients.
Eurogroup Consulting — Based in Europe with headquarters in France, Eurogroup Consulting is a management consulting group comprised of independent consulting firms throughout 16 countries who band together under the same brand and organization for shared resources and industry knowledge. With Socialtext, the firms located in disparate locations share collateral, best practices and research to better serve their business customers.

We look forward to sharing more industry specific stories in the coming months. In the meantime, please see our customer page for companies in your industry who are transforming their core business processes and driving new opportunities with enterprise social software.