Yesterday one of our developers changed his profile picture to Blinky, the red ghost from Pac-Man. This sparked a series of updates from other people (I’m DigDug) and a fun conversation ensued. While this may not be “business-related” it did result in good team camaraderie, which is especially nice in a distributed team.
Similar events happen on the open-web, where people change their photos for a specific cause, to celebrate a holiday or to support their favourite sports team. I remember when everyone became a Japanese manga character, Simpson-ized themselves (site is down), or created vintage yearbook photos.
The point being, these are all social actions. They get people involved, talking and sharing. Microblogging is a great medium for participation and as more people inside your organization become comfortable with the tools, you will start to achieve greater business value.
Weblog on gaining business results from social software.
On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.
Recognized thought leader and author John Hagel presents Deloitte Center for the Edge research on driving business performance with social software. Focusing on the opportunity to target deployments of social software against specific operating metrics, Hagel discusses the untapped potential to address the growing challenge of exception handling. Case studies are presented demonstrating where business value is achieved through exception handling.