At Socialtext, we believe that social software implementations are successful when they complement and enhance key business processes a company already has in place. By bringing people to the forefront, social software brings context and awareness to the valuable knowledge and content being shared throughout the enterprise.

Those will be among the topics covered on Tuesday’s KMWorld Webinar at 2 p.m. Eastern: “Social Tools For Business: Engage, Optimize, Collaborate.” (Click that link to register for free). My colleague, Alan Lepofsky, will discuss how Socialtext customers are utilizing social software to improve business performance and key performance indicators (He will name and cite specific case studies). He’ll also show how one company has deployed an enterprise-wide intranet to leverage organizational knowledge and improve context behind that knowledge.

The webinar will be moderated by Andy Moore, KMWorld’s publisher, and will also feature content management speakers. It promises to be an interesting mix of perspectives, and we hope to see as many of you there as possible. There will be Q&A session at the end, when you can field questions to Alan and the other speakers.

A little background on Alan:

Alan has deep roots in the enterprise collaboration world, having worked at IBM for 14 years before he came to Socialtext in 2008. He works very actively with our customers and product teams, and has been a leader in our Socialtext Connect product offering — which allows people to integrate traditional enterprise systems with our social software platform.

We hope to see you Tuesday!