Socialtext has always had a unique business model. On one hand, we’re a SaaS company through and through. By that, I simply mean that our contracts are recurring every year. Much like a magazine subscription, if people are happy with our work, they renew. If we fail to deliver on their critical requirements and ensure they derive value from social software, customers take their business elsewhere.
But unlike other SaaS companies, we’re not cloud zealots in the traditional sense. Since we’ve been delivering enterprise social software longer than any company in this space, we know IT has strict requirements that dictates the critical information shared on Socialtext be stored securely behind the firewall in their private cloud. We understand the requirements for synchronizing with corporate directories, providing single-sign-on solutions and integration with other enterprise applications.
Today’s announcement that you can run Socialtext on VMware is meant to support that freedom of choice and convenience. It complements our existing deployment options, which includes traditional hosting (single or multi-tenant), and a secure appliance box that hooks into a company’s existing infrastructure.
The best part: No matter if our customers choose the Socialtext cloud or their own private cloud, they receive all the updates and upgrades from us. Just because you want your data on-site doesn’t mean you should have a high total cost of ownership that sucks up IT resources, time, and money.
We also think VMware really helps companies leverage their computing resources as they scale social software throughout the enterprise. The elastic way in which you can scale VMware made it a perfect fit for the Socialtext virtual appliance, and we were delighted to have them join us in today’s news.
We love giving our customers choices, and the Virtual Appliance is another option in the Socialtext arsenal that we’re really proud of.
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