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    Social Transformation: Accelerating Industry At The Pace Of Social

    Leading up to the Enterprise2.0 Boston Conference, Socialtext will be hosting a free live webinar on June 6th at 10am PDT. The webinar, Social Transformation: Accelerating Industry at the Pace of Social, features E 2.0 Keynote speaker Andrew McAfee, whose new book, Race Against the Machine parallels the experiences and successes of Socialtext client, Industrial Mold. This is a unique story as while social software usage has grown tremendously among the traditional enterprise and businesses workforce, it has not yet been fully leveraged in the industrial landscape or other more traditional industries.

    Why and how would an assembly line worker or machinist benefit from such a tool? Can a social software platform really reinvigorate an embattled industry sector and keep jobs close to home?

    For Industrial Mold, the connection of information to the manufacturing floor is essential. Yet until implementing social software, that information was primarily stored in the heads of expert mold makers (a highly skilled yet aging workforce) with little to no connection between the front office and the manufacturing process.  The executive team at Industrial Mold knew there was a better way to connect information with the manufacturing process as well as create an environment that would appeal to new recruits. With goals of serving their customers faster and better,  Larry Housel, Industrial Mold’s Knowledge and Information Manager, looked into software systems that could transform their workplace. With employees residing both in offices as well as the shop floor, Larry and his team wanted a central easily searchable place for where order information, learning and training materials could be accessed.  It was also important  to be able to ask questions of peers, and share information with the company openly.

    Leveraging human capital with technology innovation is now necessary in the industrial workplace as “Organizational and institutional innovations can recombine human capital with machines to create broad based productivity growth, ” as noted in Race Against the Machine.

    In this webinar, we’ll be hearing from leading E2.0 expert Andrew McAfee about the intersection of technology and human capital and directly from Industrial Mold executives about how they’ve applied Race Against the Machine strategies to see significant impact to their business KPI’s as well as serving as a recruitment vehicle for a younger workforce.

    Join us on Wednesday, June 6th at 10am PDT for this free webinar to learn more.

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    About This Blog

    Weblog on gaining business results from social software.

    On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.

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