Our new Product Marketing Manager, Collin Sebastian stepped in with a bang, working diligently on positioning our products and features in a very attractive light. He is focused on delivering a true value proposition whose scope is to galvanize both clients and coworkers. Please join us in learning why we are excited about the person behind the topnotch deliverables already in the pipeline and materializing daily.
What were you doing prior to joining Socialtext?
Prior to joining Socialtext, I had the privilege of working for a government contractor that specialized in open-source, cloud-based solutions for the federal government. We specialized in big data analytics, with a core focus on user-centric design. I led their marketing program out of our home office in Washington, DC.
What will you be doing for Socialtext?
As the head of product marketing, I have an amazing opportunity to help crystallize the messaging around the Socialtext platform. Our solution has so many amazing features and I’m looking forward to building a highly educational message that really captures the real-world benefits to both the end user and their organization as a whole.
What are three words you would use to describe yourself?
Passionate: I’ve had the great privilege of working for companies that I truly believed in, heart and soul, and Socialtext is no exception.
Agile: I’m a big believer in Agile methodology and I am almost annoyingly process oriented.
Teacherly: Yes, I know that’s not a real word, but if Stephen Colbert can use it, why not me? I love teaching, and I believe the best marketing programs focus on promoting real value and education rather than rhetoric and catchphrases.
What do you do in your free time?
I’m new to San Francisco, so I’m learning how not to get lost on my way home from work, as well as the perils of I-880 traffic. I spend my weekends either at the beach or volunteering as a big brother for BBBSBA (Big Brothers Big Sisters of the Bay Area).
What has been the most fun moment working for Socialtext so far?
Actually, watching the team grow as quickly as it has. It’s been a little bit of a challenge learning all the names of the new talent we’ve brought on board.
What gets you fired up about working for Socialtext?
Being part of a movement to bring the “human element” back to the workplace and espousing the virtues of social collaboration to the Enterprise. I’ve worked for large companies previously that have faced huge challenges around silos, tribal knowledge and collaborative project management. I would have literally leaped for joy back then if I had had the type of tools Socialtext delivers.