The Yahoo debate on telecommuting has brought up some interesting questions about social business tools and collaboration. Socialtext was recently featured in two articles to discuss the real problem at Yahoo: they have a management problem, not a collaboration issue.
“The tools that we have today for collaboration are so much more powerful and so much more dynamic than the old model of phone and email,” says Michael Idinopulos, chief customer officer at Socialtext. “These tools make a whole new way of working possible, but you still have to manage employees. Sure, you can collaborate easily, but using these new tools doesn’t mean you stop paying attention to goals and metrics.”