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  • Podcast About Socialtext and the Social Software Industry

    Last week I had the pleasure of being interviewed by Lisa Duke on the “Get Social. Do Business” podcast. It’s an hour long, so I’ve included a timeline of the topics discussed to help you jump around to the areas that interest you the most.

    Download episode as MP3

    00:45 – 06:03 – Alan’s background and move from IBM to Socialtext (skip this!)

    06:20 – 09:16 – Socialtext’s background and beliefs. How Socialtext decides what to build and how we implement features with enterprise needs and business benefits in mind. It’s not just taking the latest consumer buzzword and making an internal version of it.

    10:05 – Overview of Socialtext’s features and benefits. How social software helps people share information, get answers to questions, find people and content to help them get work done.
    11:28 – 15:06 Dashboards, Activity Streams, Microblogging (Socialtext Signals) = Social Intranet that helps connect people and content
    15:07 – 19:02 Workspaces where wiki pages and online spreadsheets are used to turn business processes into social applications.

    20:45 – 24:00 – The key to success with social software is integrating the new tools into the existing processes that run your business.

    25:50 – 30:40 – Socialtext’s SaaS deployment and access options: Hosted (single-tenet or multi-tenet) or on-premises (hardware appliance or VMware) – web browser, Adobe AIR desktop client or mobile browser access.

    32:45 – 38:00 – Understanding SaaS based product updates – How “we’re running on an old version” is a thing of the past. Removing any fear that an IT department has about new versions.

    40:15 – 46:00 – What’s the role of business partners in the ecosystem of the social software world? Partner opportunities include reselling software, building add-on tools, adding specialized functionality, building connectors to other systems, etc. Gone are the days where consultants make big money for installing, upgrading, configuring and managing systems. (unless the customer is using a Java or .Net based platform)

    50:00 – 51:30 – So if partners don’t have to install/configure/maintain systems, then what does a “services team” do? It’s more about business consulting, helping customers integrate social software into business processes.

    51:45 – 54:50 – What are some of Socialtext’s competitive advantages? Frequent release schedules. Multiple deployment options. Established thought leaders in social software and understanding customer needs. Reputation for being a good “partner” to our customers, not an arrogant vendor. Simple to purchase and get up and running quickly. (note: I forgot to mention our awesome API!)

    55:20 – 1:01:45 – What benefits are customers seeing? How is Socialtext helping their businesses? (see: http://www.socialtext.com/customers/) People being able to find content and colleagues helps them get their job done better, leading to faster customer response times, better internal communication, sharing of ideas, etc. Stories about Getty Images, Epitaph Records, Industrial Perfection Mold & Machine, ISS Mexico, FONA, and more.

    1:01:50 – 1:04:30 Using Socialtext for extranets with your customers (B2B) – ex: GT Nexus. How communities can interact not only with the vendor, but also with other customers.

    Socialtext Is #1 and Now Runs On VMware

    Below is a recap of some of the exciting news here at Socialtext, including us recently being named the #1 Enterprise 2.0 vendor. The timing could not be better, as organizations around the world are looking towards social software to help improve the way people connect with colleagues, customers and content. I’ve included information about our newest deployment option, Socialtext on VMware and several customer stories that showcase how Socialtext is helping their businesses. If you have any questions or comments please don’t hesitate to contact me. I look forward to hearing from you. Alan Lepofsky, Director of Product Marketing

    Introducing The Socialtext Virtual Appliance

    Leveraging Social Software in Your Private Cloud

    As one of the leading SaaS providers, Socialtext firmly believes in the importance of cloud based solutions. However, our experience has taught us that some companies have strict IT requirement which dictate that all information be stored behind the firewall in their private cloud.

    To meet these needs, Socialtext has just introduced our Virtual Appliance on VMware. It complements our existing deployment options, which includes traditional hosting (single or multi-tenant), as well as a secure server appliance. Our new VMware option helps companies leverage their existing computing resources as they scale social software throughout the enterprise.

    We love giving our customers choices, and the Virtual Appliance is another option in the Socialtext arsenal that we’re really proud of. Read more…

    Socialtext Is #1

    At the start of April, InformationWeek released the results of their Enterprise 2.0 Vendor Evaluation Survey, and Socialtext was ranked #1 in overall performance. It’s important to note that this was not an analyst report conducted via vendor interviews. Instead the results are based on the feedback of more than 600 IT professionals, business people just like you. Our winning performance in this report reinforces our belief that the effectiveness of tools is not based on a checklist of features, but by integrating social software into the core-business processes. We’re proud of our results and would like to thank everyone who relies on our solutions to help make their organization successful. Read more…

    Customer Success

    This month we have several new customer success stories to share with you. First is The ClimateWorks Foundation, a global organization that helps prevent dangerous climate change tied to global warming. With teams focused on transportation, energy efficiency, renewable energy and more, ClimateWorks needed a central, secure place to harness knowledge and share ideas openly across these sectors. The full story on how ClimateWorks uses Socialtext as their social intranet can be found here. Second is ISS Mexico, the country’s largest provider of cleaning, maintenance and catering services. With 20 offices spread throughout the country, IIS Mexico turned to Socialtext to help them connect people with the colleagues and information they require to get their jobs done. Learn more about the benefits IIS Mexico is experiencing, here. Finally, Forrester Research has just published a new paper highlighting the importance of integration between enterprise systems of record and social tools. In it they highlight Socialtext customer Hayes Knight, explaining how they have integrated Socialtext into the core business processes their accountants and advisors use to answer the tax and auditing questions asked by their customers. Read more about how Hayes Knight uses Socialtext to create a “social layer” across their applications here.

    Socialtext Cross Country Tour

    On April 14th, we kicked off our cross country tour in New York City. The goal of these events is to provide attendees information presented by our customers, not sales pitches from us. They hear about real world implementations and learn about proven business results. In NYC, our main speaker was Anand Padmanabhan, CIO of NYU Stern School of Business. Anand and his team has deployed social software to nearly 10,000 faculty, students, and staff at NYU Stern, fundamentally transforming communication between those constituencies. Read more about the event, including Anand’s slides here. Our next event is being held in Chicago. To find out details of upcoming events in a city near you, don’t hesitate to contact me our your account team.

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    Are You Ready To Make Your Intranet Social?

    During yesterday’s Making Your Intranet Social webinar , Socialtext CEO Eugene Lee asked attendees to submit their ideas for the “Top 10 Reasons You Know You Need To Update Your Intranet.” We received more than 100, fantastic submissions, and the winner (see below) will receive an Apple iPad and the two runner-ups Socialtext t-shirts. The ideas included references to Star Trek, Facebook, Post-It-Notes, Liquid Paper, blinking text, the water cooler, even Dionne Warwick and the Psychic Friends Network!

    After a long review, I present you with the top ten as voted on by my fellow Socialtexters:

    Top 10 Reasons You Know You Need To Update Your Intranet:
    10. The most common question about it is “What Intranet?”
    9. Today employees just look for the cafeteria lunch menu
    8. The CEO was given upgrade suggestions from their 5th grader
    7. The employee directory still lists job titles from 6 years ago
    6. You want to level the playing field between the introverts and extroverts
    5. Your organization has more silos than on all of the farms in the state of Vermont
    4. There are more servers under employees’ desks running wikis and blogs than in the server room
    3. When you click on the link to open it, you hear “No, I’m sorry, Dave. I cannot do that …”
    2. The CFO thought microblogging was cheaper than blogging
    1. You’re not popular on Facebook but maybe you could be a corporate collaboration hero

    Think you have a better one? Then share it with us in the comments section below.

    We asked the same question internally and here are some of our own ideas:

    • To change anything you need to launch DreamWeaver
    • A common search result is “Your guess is as good as mine”
    • The amount of “forgot password” requests exceeds actual log-ins
    • Your still searching for the right person via org charts
    • There is a logo that says “Download Internet Explorer 4.0 now!”
    • Profile pictures are in ASCII art
    • PROFS is one of the menu options
    • 404 page says “Powered by Apache 0.8. Copyright 1998. All Rights Reserved”

    While this was all in good fun, the fact is that many organizations are in serious need of an intranet upgrade. Some of yesterday’s participants shared with us the real reasons they are looking to update their intranet:

    • Because taxonomies don’t solve problems, people do
    • So that we can work and communicate more effectively
    • An intranet without social is like a phone without a dial tone… missing its true potential
    • We are going social to get out of our silos, collaborate, find info faster, connect with experts
    • We need our intranet to be more social so that we can leverage our global capabilities and reach our full collective potential
    • To help new employees who may not know something like how to book projectors or where to find specialists – they could quickly ask a colleague rather than sitting at their desks feeling despondent
    • A more dynamic intranet with help us turn the “light bulb” into a spot light

    For more information, a recorded playback of yesterday’s webinar is available. Are you ready to have Socialtext turn your intranet into a compelling and strategic corporate tool?

    Socialtext – Where work gets done. Together.


    What’s New In Socialtext 4.5.3

    With our first release of 2011, Socialtext now allows people to define a preferred name, navigate from cell to cell in tables, more easily insert web content on wiki pages and much more!

    Set Your Preferred Name

    If you would like to use a nickname like Bob for Robert or Jim for James, or to use a hyphenated last name such as Zeta-Jones, you can now set this preferred name in your Socialtext profile. Your new name will be displayed in all places names appear, such as the People Directory, in signals and on workspace pages. This feature is enabled by default and can be turned off in any account by your Socialtext administrator.

    Easy Add Web Content To Pages

    You can embed many types of web-based objects such as maps, slides, videos and photos albums on Socialtext workspace pages. Previously this required a little bit of advanced formatting, but now we make it simple via the new Insert HTML feature. First copy the object’s embed code from its web page. Next edit the Socialtext workspace page, click on Insert from the editor toolbar and select HTML. Finally paste the code you copied into the dialog box. When you save the page the object will be displayed. Similarly, you can also insert pre-formatted text and unformatted text using the Insert menu.

    Reduce Duplicate Groups

    Groups are a great way to interact with people around similar projects or interests, so the last thing you want is to have multiple groups of people collaborating on the same topic. To help eliminate this problem, you can now search group names and descriptions right from the group creation dialog box, reducing the chance of someone creating a new group if a similar one already exists.

    Create Group

    Additional Improvements

    Based on customer feedback, the following features have been enhanced:

    • You can now filter the Socialtext Signals stream to show just the messages that you have sent, those that mentioned your name or those sent privately to you. Using the “Showing Signals From” dropdown menu at the top of the stream, choose “My Conversations”.
    • My Conversation

    • When you are editing a table within a workspace page, you can now use the tab key (or shift + tab) to move forward (or backwards) between cells. You can also use the arrow keys to move left, right, up or down between cells.
    • The Socialtext Search bar allows you to choose what type of content to search for: Pages, People, Groups, or Signals. Now the search selection is sticky, meaning the content type you choose will remain until you change it.
    • When you click on a link from the Socialtext Dashboard (ex: a person’s profile or a page link) it will now open in the same window instead of opening an additional browser window or tab. If you prefer the old behavior, most web-browsers provide a right-click menu option to open links in a new window, or allow you to press the shift key while you are clicking on the link.

    I hope you enjoy these new features and enhancements. As always, we look forward to your feedback.

    Socialtext 4.5.2 – The Best Gift For Your Enterprise

    Seasons greetings everyone.  With our final release of 2010, Socialtext 4.5.2 delivers great new features that offer something exciting for everyone in your organization:

    • Knowledge workers will love the newly enhanced mobile experience and auto-save for workspaces pages
    • Administrators with be delighted by the new Google Analytics integration, improved on-premises appliance health monitoring and client side SSL certificates including CAC authentication
    • Application Developers will be thrilled with the introduction of a brand new tool named Widget Editor which allows them to build, preview and publish OpenSocial widgets; and with new WebHooks for access to many of the common Socialtext events

    Socialtext Signals via iPhone

    I’m super excited to tell you about each of these new features, but instead of making this a monstrously long blog post, I’ll cover them in separate posts over the next few days.

    For now, I’ll start by showing off the awesome new Socialtext Mobile experience. Socialtext Mobile does not just provide access to microblogging, it enables you to access all the people and content in Socialtext as well.   Socialtext Mobile works on iPhones and iPads, Android powered devices and Blackberry’s*. Socialtext Mobile let’s you keep up with what is going on back at the office almost as if you were there.

    Click on the image to view a screenshow highlighting several of the new mobile features.

    From all of us at Socialtext, thank you for a wonderful 2010 and we look forward to working with you in 2011. Have a safe, healthy and fun holiday.

    Turning Enterprise Microblogging Inside Out

    “What if instead of focusing on the time or person, we instead focused on the assets being shared?”

    Over the last year or so, Enterprise Microblogging tools (like Socialtext Signals) have become of one the main ways colleagues share information with each other. People ask questions, post status updates, share links to web pages and upload files they want their peers to see. The information shared via microblogging is displayed in what we call “streams.” These streams display information chronologically, meaning as new posts or comments are made they are added to the top of the stream, pushing older information down. The posts flow by like a river, and while you can scroll back to see things you’ve missed, typically people just pay attention to the information being discussed right now.

    As we spoke with our customers about Signals, we quickly learned that the information being shared had tremendous business value. Marketing teams were sharing information about competitors. Sales were sharing presentations about customers. Engineering was sharing links to support issues. So we asked ourselves, “What if instead of focusing on the time or person, we instead focused on the assets being shared?”

    Our answer, Socialtext Explore, the next stage of microblogging. Explore takes the stream and turns it inside out. Instead of showing who shared what and when, it provides you a way to focus on what was shared. You can choose to look at links, attachments, or both. Explore not only displays the link or file being shared, you can also expand to see the entire conversation that took place around the asset, providing you all the context of the discussion and the participants.

    Socialtext Explore - Sorted By Recency (click to enlarge)

    Filters along the left hand side of Socialtext Explore make it simple for you to narrow down the scope of the information being displayed. You can filter by time, by tag, by group or by person. Here are just a few of the countless ways Explore could help you:

    • Find the most popular links shared by members of the Marketing team during the last month
    • Which wiki pages did your manager ask you to review last week
    • Which customer presentation has the Sales team linked to the most this year
    • Find all the signals tagged about a specific competitor or customer

    Socialtext Explore - Sorted By # of Mentions (click to enlarge)

    I believe Socialtext Explore will dramatically improve the way people accesses the information being shared via microblogging.   No longer will you have to worry about missing something important in the stream.  Just take a quick look at Socialtext Explore, click a few filters and you’ll discover all the things being shared.  I’m wicked excited about Explore, and how Socialtext once again is leading the industry in Enterprise 2.0 innovation. I’d love to get your feedback, so please leave your comments below.

    Socialtext 4.5 Provides Integration With Salesforce.com

    Last week at Enterprise 2.0 in Santa Clara, we announced our newest application integration offering: the Socialtext Connector for Salesforce.com.

    In the following video interview, you’ll see how openly sharing events from business applications like Salesforce, allows everyone in your company to benefit from the information, as well as contribute to the important activities that drive your business.

    E2TV host David Berlind asks some great questions about how Socialtext Connect differs from other vendor’s offerings. I hope my answers make it clear why Socialtext is the best solution for your business. If you have any questions or feedback, please add a comment below.

    Forrester Webinar Tomorrow: How Your Company Can Build a Social Layer

    Back in June, we launched Socialtext Connect, an offering that enables companies to integrate social software with their traditional systems of record, such as ERP or CRM. The idea behind Connect is that social software should be a layer that integrates all applications together seamlessly, not a feature that is added to each standalone application

    Tomorrow at 1 p.m. eastern, we’ll be co-hosting a free webinar about the social layer with Forrester Research and NYU Stern, a Socialtext customer that is integrating its critical business applications with our social software platform. Forrester’s lead Enterprise 2.0 analyst Rob Koplowitz will give an overview of how companies are thinking about the social layer, and NYU Stern’s Van Williams will give practical examples of how his organization is building one.

    We look forward to hearing Rob and Van’s insights, and we’ll conduct an open Q&A at the end with attendees.

    Sharing Links Via Enterprise Microblogging

    One of the main tenets of social software is sharing information with your peers, and one of the most popular ways of doing that is by sharing links.  These links could point to breaking news from a popular web site, a press release from one of your competitors, a question from a customer or important business content your authoring with your team. Regardless of the topic, Socialtext makes link sharing easy, by providing a variety of tools that integrate sharing into the flow of the way you work.

    Workspace Pages

    When you’re reading a Socialtext workspace page that you want to share, just click the “Signal This!” action in the page’s toolbar. This will display a dialog box where you can enter any additional text that you’d like to include (ex: “Team, here is a great page about…”), choose the group you’d like to share it with and add additional attachments or tags.  When you click Post, a message will be created in the Signals stream with a link back to the workspace page.

    signal this workspace page

    Web Pages

    So what if you’re reading a web page that is not in Socialtext?  Using the “Signal This!” bookmarklet, sharing a link to any web page via Socialtext Signals is a snap, or well a click. Just like with the Signal This! feature mentioned above, you can post the signal to everyone or to a specific Socialtext group.

    To install the “Signal This!” action on your toolbar, first go to the Signals page of your Socialtext account.  Next, scroll down to the bottom of the Signals stream.  There you will see “Use the Signal This! bookmarklet to share any page on the web via Signals.“  Click on the link and follow the instructions for your browser.

    Notify Colleagues About Comments or Edits

    The two examples above are about sharing links to something you’re reading.  But what about a Socialtext page you’re contributing to? Well, Socialtext makes it just as easy to let people know when you’re editing a page or adding comments.  In either case, before you hit save, just click on the checkbox to “Signal this edit/comment”, choose the group you’d like to notify, and when the page is saved Socialtext will automatically post a signal with a link back to the page.



    Enterprise Microblogging is a great way to share information with your team.  As you can see above, with Socialtext there is no need to copy and paste URLs or move back and forth between different tools. Sharing a link is always just a click away.  So start right now. Go on and share a link to this article with your colleagues and show them just how easy it is.

    Improved Search, Sharing and Speed In Socialtext 4.4

    This latest Socialtext release contains several exciting updates. You’ll notice performance is improved across the board, especially in faster Dashboard load times. The search engine has been completely overhauled for workspaces, yielding faster and more accurate results. Finally, we’ve made it even easier to share workspace pages and files.

    Improved Workspace Search

    Searching workspaces has been improved in several ways:

    • Results will now be returned much quicker, especially across multiple workspaces.
    • Result accuracy has been improved, especially for multi-word searches.
    • The previous limit of 500 page results has been removed.
    • Both the content within file attachments as well as the file attachment names are now indexed.

    Easily Share Workspace Pages

    When reading a workspace page, you can now click “Signal This!” to post a link back to the page and choose which group will see the message. Similarly, the “Signal This Edit Summary” feature, which allows you to post a link when saving a page, has been enhanced to also allow you to choose which group to post to.

    Improved Attachment Management

    When uploading attachments to a workspace page, if a file with the same name already exists you will be asked to either add the new file or replace the existing file. Also, the attachment widget on each page now shows who attached each file and when.

    We hope you enjoy these enhancements.

    About This Blog

    Weblog on gaining business results from social software.

    On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.

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