I’m pleased to announce that Socialtext’s chairman and co-founder, Ross Mayfield, will be a keynote speaker at the Enterprise 2.0 Conference in Boston on Wednesday, June 22, at 10:15 a.m. eastern.
The event will also feature Socialtext customer the American Hospital Association (AHA). Karthik Chakkarapani, the AHA’s IT Director of Technology Solutions & Operations, will be hosting a session about how that organization built a vibrant social intranet on Socialtext. Karthik will speak Thursday morning (June 23).
Ross is acknowledged across the industry (even by our competitors) as a pioneer in the world of enterprise social networking. He co-founded Socialtext a full three years before Andy McAfee published his famous “Enterprise 2.0” paper for MIT Sloan Management review. He has been an advocate for utilizing social software to improve business processes and the way we work together in a collaborative context.
Last year, our CEO, Eugene Lee, gave his “Social Layer” keynote at E20. Eugene encouraged the industry to embrace social software as a layer that spans all systems and applications inside a company, rather than silo them off into point applications (like a CRM or ERP system). We have built on that vision this year with our customers via the use of Socialtext Connect.
I can’t share too much about Ross’s talk yet, but here’s the description we submitted for the Enterprise 2.0 website that is now public. You can watch it live on E20 TV (free with registration).
The Social Software Evolution, Not Revolution
Social Software in the Enterprise adapts the best of the web with practices that make it work in the context of an organization. In this keynote, Socialtext Chairman and Co-founder Ross Mayfield will chart this evolution over the last ten years. Core patterns that have emerged help form strategic planning assumptions for Enterprises. But there are also core anti-patterns in social software deployments that fail to account for the context of an organization and their existing culture, processes, and infrastructure. While creative, they lead to tactical destruction. Understanding these evolutionary forces is critical for any strategic implementation seeking change and growth.
Karthik, who presents Thursday, plans to cover the following:
Consumer-oriented social media platforms are transforming the way that people communicate and accelerating the spread of information at the speed of light. This session provides an overview of Enterprise Social Collaboration, how to develop an effective strategy and implementation plan, and best practices and adoption strategies, as well as a demo of AHA’s collaboration platform using Socialtext. AHA has built a vibrant social intranet running on Socialtext and its success is largely due to utilizing enterprise social networking to enhance existing business processes and systems.
Eugene, our CEO, and many Socialtext executives will also be on hand. We look forward to seeing you in Boston!