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  • Webinar Recording: See How Two Socialtext Customers Leverage Knowledge with Social Software

    Yesterday, Socialtext participated in a KMWorld webinar called “Social Tools for Business: Engage, Optimize, Collaborate.” Alan Lepofsky, our Director of Product Marketing, gave a talk on how social software brings people to the forefront by not only surfacing what content and knowledge is shared across a company, but by which colleagues. He also talked about how social tools enhance key business processes, encourage expertise sharing, and eliminate knowledge silos.

    He highlighted these themes through the lens of two Socialtext customers: GT Nexus, a global supply chain company, and Hayes Knight, an accounting firm in Australia and New Zealand. Below are slides from yesterday’s webinar, along with Alan’s commentary. We hope you enjoy them, and let us know if you have any questions.

    Free KMWorld Webinar Tuesday: Improve Business Performance with Social Software

    At Socialtext, we believe that social software implementations are successful when they complement and enhance key business processes a company already has in place. By bringing people to the forefront, social software brings context and awareness to the valuable knowledge and content being shared throughout the enterprise.

    Those will be among the topics covered on Tuesday’s KMWorld Webinar at 2 p.m. Eastern: “Social Tools For Business: Engage, Optimize, Collaborate.” (Click that link to register for free). My colleague, Alan Lepofsky, will discuss how Socialtext customers are utilizing social software to improve business performance and key performance indicators (He will name and cite specific case studies). He’ll also show how one company has deployed an enterprise-wide intranet to leverage organizational knowledge and improve context behind that knowledge.

    The webinar will be moderated by Andy Moore, KMWorld’s publisher, and will also feature content management speakers. It promises to be an interesting mix of perspectives, and we hope to see as many of you there as possible. There will be Q&A session at the end, when you can field questions to Alan and the other speakers.

    A little background on Alan:

    Alan has deep roots in the enterprise collaboration world, having worked at IBM for 14 years before he came to Socialtext in 2008. He works very actively with our customers and product teams, and has been a leader in our Socialtext Connect product offering — which allows people to integrate traditional enterprise systems with our social software platform.

    We hope to see you Tuesday!

    Win a Free iPad at Tomorrow’s Forrester Webinar on Social Intranets

    We hope you’re excited for tomorrow’s free Forrester Webinar on Social Intranets. During the webinar, Socialtext CEO Eugene Lee will ask the audience members to submit the “top reason why your company wants to make your intranet more dynamic and social.” The winner will receive a free iPad.

    This is meant to be fun. The answers can be fictitious and snarky, mirroring a David Letterman “top 10” format. To determine the winner, the Socialtext staff will vote on the answers and tweet it from the Socialtext handle.

    If you have haven’t done so already, register for this free webinar today!

    Forrester Webinar: Socialtext Customer American Hospital Association To Share Experiences Building a Social Intranet

    Corporate intranets have been around for years, but is your company’s intranet as effective as you would like it to be? Is the content up to date? Are people easily able to find relevant colleagues and information?

    In recent years, organizations have been embracing social software platforms to build a vibrant, social intranet spanning the whole enterprise. With easy to use social networking tools that mirror the experience they have on the consumer web, the intranet is becoming the place where work gets done. People can easily share information, freshen content and connect with colleagues in real-time. By integrating this social intranet with existing business systems, this is resulting in better communication and collaboration across departmental boundaries.

    Next Wednesday (January 26), Socialtext customer the American Hospital Association (AHA) will share its experiences in deploying a social intranet enterprise wide in a webinar co-hosted with Forrester Research. AHA CIO Jack MacKay will highlight key motivations for deploying a social intranet, including what the business challenges were, what benefits they have achieved, and how they are integrating it with existing business processes and systems.

    In addition, Forrester senior analyst Tim Walters will begin the webinar by highlighting key industry trends that have brought the social intranet to the forefront of many IT initiatives. Socialtext CEO Eugene Lee will serve as moderator, and there will be a time for Q&A with the audience members afterward.

    Please sign up for this free event, and we hope to see as many of you on as possible!

    Social Software Thrives in South Australian Government

    I’ve had a great time the past week in Australia, talking with customers and practitioners about how they’re utilizing social software to eliminate information silos, unlock knowledge, and improve their core business processes. One area that’s been particularly amazing to observe down here is the traction we’re seeing in government.

    During the past year, governments of all shapes and sizes have been utilizing enterprise social software to enable their employees to collaborate faster across organizational boundaries to serve constituents more efficiently, giving rise to a trend that’s becoming more widely known as Government 2.0. In the United States, Socialtext was added to the GSA schedule, and we’ve welcomed government customers like the Defense Acquisition University (DAU).

    But we’ve been seeing similar needs in governmental organizations internationally, such as here in Australia, where we’ll be holding a Government 2.0 event on December 2 in Melbourne with a Socialtext customer, the Department of the Premier and Cabinet (DPC) South Australia. DPC is the principal government agency in South Australia. It delivers specialist policy advice and programs in a number of areas including social inclusion, the arts, and sustainability and climate change.

    Adelaide, South Australia

    DPC embraced Socialtext to help its 1,200 employees manage projects online, collaborate across departmental silos, share expertise and improve awareness of their colleagues’ day-to-day activities.

    Martin Jackson, the CIO of the Department of the Premier and Cabinet, is spearheading the effort. The impetus: The DPC’s chief executive wanted to see the organization managed more like a business and less like a typical government bureaucracy. With the Premier himself being an active Twitter user, the department is now using Socialtext Signals, our private microblogging tool, to share work, thoughts and ideas with each other in real-time. Because Signals is integrated with deeper collaboration tools like wikis, blogs and social spreadsheets, employees have a range of ways in which they can access and share knowledge.

    Because government regulations often stipulate that data must be stored behind the firewall, DPC uses our secure, on-site SaaS appliance. This gives them the benefits of SaaS, but the security of on-premise software.

    Prior to Socialtext, the process of sharing information at DPC typically took place over e-mail and shared drives, cluttered with documents that had all sorts of different naming conventions. Now, Martin sees a lot of that project management and sharing to happen inside Socialtext, which he says eliminates information silos.

    I’ve really enjoyed spending the time with Martin and his team, and I’m excited to share what I’ve learned with Eugene and the rest of my fellow Socialtexters when I return home. Now I’m off to Sydney, where I’ll be checking in with some more customers and Australian press and analysts.

    Socialtext to Host Government 2.0 Event in Australia

    During the past year, more government organizations have harnessed social software to make it easier for employees to share knowledge, expertise and ideas across organizational silos. In doing so, government organizations can improve the flexibility of their business processes, cultivate new ideas, and serve constituents more efficiently. In September, Socialtext was added to the GSA schedule, and we featured some of our government customers, including the Defense Acquisition University (DAU) .

    But this “Government 2.0″ phenomenon hasn’t been just limited to the United States. In Australia, for example, we’ve been seeing a lot of traction for social software inside government agencies. On December 2, in Melbourne, we’ll be hosting a special event for government agencies in Australia looking to understand the benefits of social software. The event will feature a Socialtext customer, The Department of the Premier and Cabinet in South Australia, who will share their experiences using social software with peers in attendance. Their talk will be followed by a discussion and networking period.

    We want to create an intimate setting for this event, where attendees can have candid discussions about their current or future use of social software. So please register as soon as you can as space will be limited.

    Elsevier Embraces Social Software to Compete in New Markets

    For businesses in any industry, entering a new market creates both new opportunities and challenges. It requires tight coordination and communication across organizational silos — from product development, to sales & marketing on the front lines.

    So when Elsevier, a leading publisher of scientific and technical journals, went to launch a new service aimed at academic institutions, they turned to Socialtext to keep their teams coordinated across different departments. And today, I’m happy to announce that we’ve published a full case study on Elsevier’s experiences.

    With social software, Elsevier has improved the quality of information sales people take to customers, increased the speed with which they can gather and analyze competitive intelligence, and decreased the time to implement product feedback from customers.

    “With Socialtext, we can keep everyone in synch and informed of critical changes in the market that their colleagues encounter when meeting with customers. Because Socialtext is flexible and easy to use, they can work with their colleagues on crafting the material and insight they need to win in this new market.”–  Yukun Harsono, Vice President, Product Marketing

    We’re really excited about this case study because it highlights a pain point that we think is pretty pervasive throughout many industries (like publishing): How do companies create opportunities in periods of intense change? We think social software lets employees take change and turn it to their company’s advantage, and we’re proud of Elsevier’s success.

    Video Interview: Socialtext Co-Founder Ross Mayfield on Eliminating Knowledge Silos

    At the Enterprise 2.0 Conference this week, the Socialtext team has been very focused on how companies can build a social layer across their organizations to eliminate information silos that hamper business performance. Socialtext Connect, for example, allows companies to take events from systems of record (CRM, ERP, etc.) across their company, and inject them as streams inside of Socialtext’s social software platform — where employees can discuss, collaborate, and take action in real-time.

    Our president and co-founder, Ross Mayfield, sat down for this video interview with Joshua Hoffman of Research Access, where he discussed how Connect can tear down knowledge silos to accelerate business performance. Ross also provided a little history about the evolution of BarCamp

    Socialtext 4.5 Unveiled at Enterprise 2.0 Conference

    Yesterday was a big day for Socialtext and our customers, as we released Socialtext 4.5 at the Enterprise 2.0 Conference in Santa Clara, Calif. Socialtext 4.5 builds on our goal of removing knowledge silos inside companies that stifle cross-departmental and enterprise-wide collaboration. As I write this post, my fellow Socialtexters are setting up our booth and hitting the conference sessions to talk with business and IT leaders about how they can get the most business value from social software.

    First a little context on the news yesterday. Socialtext proudly operates as a software as a service company. We also run on an innovative, agile development cycle. That means we make improvements to our software every few weeks. Consequently, 4.5 highlighted many of the major features that our dev team has been hard at work on the past couple quarters. Like all our releases, our devs and product team do a great job of listening closely to our customers to put together features and improvements that help them accelerate their company’s business performance with social software.

    With 4.5, we announced the addition of Socialtext Explore, a new feature that allows employees to find and discover not just links, but all the microblogging messages, pages, posts, pictures, and files they share with each other at work. We also announced a pre-built connector to Salesforce.com, which enables Socialtext customers to choose actions of virtually any type that happen in Salesforce.com, and automatically inject them as events into Socialtext’s activity stream. The connector was built on Socialtext Connect, our integration offering that allows you to integrate traditional enterprise systems with social software. Connect enables customers to build their own connectors to systems of all shapes and sizes. The Salesforce.com connector follows the launch of SharePoint Connector for Socialtext Connect earlier this year.

    We were excited to see extensive coverage on Socialtext 4.5 from great media outlets like TechCrunch, CIO, InformationWeek, ReadWriteWeb and many others, and I encourage you to take a glance (the deeplinks lead to the article for those respective publications).

    Also yesterday, our president and co-founder, Ross Mayfield, co-hosted the Enterprise 2.0 Bar Camp with industry luminary Susan Scrupski of the 2.0 Adoption Council. By nature, BarCamp is designed as an “unconference,” where attendees literally create their own sessions based on topics of interest. One cool thing about BarCamp this year is that it falls a little after the fifth anniversary of the first BarCamp, which was held at Socialtext Headquarters in Palo Alto.

    Ross led a session about “bringing enterprise 1.0 to enterprise 2.0,” in which we had some spirited conversation with attendees about how to align social software with existing business processes. Ross highlighted what has long been a passion for him and guided much of his thought leadership in pioneering the Enterprise 2.0 space: How social software can help exceptions to business process. This topic relates to a webinar we had recently, in which the Deloitte Center for the Edge discussed how OSIsoft (a Socialtext customer) improved its customer resolution time by 22 percent. We also recently highlighted how an accounting firm, Hayes Knight, utilized Socialtext Connect to tie its CRM system into a central activity stream. In that case, accountants cut the time in which they served customers in half.

    We’re looking forward to watching our customer, Larry Housel of Industrial Mold & Machine, talk tomorrow about how large enterprises can learn from his company’s use of social software. On Thursday, Socialtext CEO Eugene Lee will discuss the state of microblogging in the enterprise, while Adina Levin, our co-founder and VP of products, will talk about using open web standards to help integrate social software with other key applications across the enterprise.

    /cgl

    Video Interview: General Motors R&D Utilizes Social Software to Drive Product Innovation

    GM has researchers from Asia to Detroit to Palo Alto that have been using Socialtext to share expertise and ideas about what’s going to be next big breakthrough in the automotive industry. Recently, I sat down with John Suh, a staff researcher at GM who has been helping drive the effort. In this video, he breaks down how social software has facilitated more open communication between researchers at GM, and what benefits he’s seeing internally as a result.

    About This Blog

    Weblog on gaining business results from social software.

    On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.

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