Why Socialtext 360 = Success

When we first defined how our technology would be most useful to a user of the Socialtext platform, we easily found inspiration by looking into our experience helping clients over the past nine years.

Finding the best people for an important project

We built a global network for one of the world’s largest advertising networks with the goal of supporting their growth agenda. We enabled them to put together teams to pitch new clients, and focus groups to get critical feedback on big ideas. They look to our network daily to build working groups and project teams literally in hours instead of weeks. This has helped them gain an edge on their competition, as they are able to pinpoint specific expertise and experience instantly. This capability was made possible by adding a layer to the profile of every employee that captured key skills, passions, experience and professional interests.

Making connections to build strong mentoring relationships

Another great use case is how NASA connects their scientists, engineers, mathematicians and technologists to our nation’s educators. The goal is to make it easy for a teacher to reach out to the NASA network and find someone to help in a variety of areas that will improve that teacher’s ability to engage and excite their students. These mentoring relationships build on profiles that capture information such as ‘How I can help others” and “Where I need help”. This information is also used to inform the larger training and development agenda for STEM education in the United States.

It’s not who you know, it’s who you don’t know, yet.

We provide the network for many professional events, including the Fortune Growth Summits where C-level executives come together to be inspired by others and share best practices. Part of the event centers on locating their Top Five Matches at the event to kick start new relationships and help busy executives grow and expand their connections. This capability extends to events inside an organization as well.

Learn About Others in an Instant

One fact of life is that we are all too busy and it’s nearly impossible to find time to learn new things, much less learn more about the people around you that could make a difference to you, if you only knew what they knew. Our focus on providing a unique radar-like visualization of people you work with, those that are following you, and those that you follow, and showing them in relation to what you have in common allows you to learn about your team mates and other employees you have not met yet in an instant.

Matching Task to Talent

By providing a new, rich set of organization specific keywords to each Socialtext client, we can match task to talent in a way that has never been achievable in such a short amount of time. Whether it’s to find a single person to email, ten people for a team, a hundred people for a focus group or a thousand people to rally for a mission – finding the right people instantly is now a reality.

Mark Sylvester, a guest contributor to the Socialtext blog, is the CEO and Co-Founder of introNetworks.