If you’re reading this blog, you’ve probably noticed significant changes over the last few months: Lots of fresh new faces, energy, content, and announcements.
This week, we made a particularly visible change: We introduced a free 30-day trial of Socialtext. Sign up directly from the website, and you’ll be up and running in just a couple minutes.
We’re tremendously excited about the trial–not only because it’s already bringing in more customers, but also because of what it reveals about our underlying philosophy.
Going back to its founding as the first enterprise social software company, Socialtext has always had the most ambitious agenda you can have: We wanted to change the world. (That may sound hokey, but if you can’t have hokey aspirations in Silicon Valley, where can you?). We have consistently aspired to integrate social so deeply into the flow of work that we would make professional life more interesting, social, rewarding, and productive for every employee, every day.
The boldness of that vision led us to create a powerful and flexible product. Whereas most enterprise social vendors focus on point solutions to “sprinkle some social” on the enterprise, Socialtext has embraced a comprehensive product vision: Social intranet, collaborative workspaces, groups, enterprise profiles, social networking, microblogging, spreadsheets, etc.
The result is an unbelievably powerful and versatile tool.
But as Uncle Ben says in Spider Man: With great power comes great responsibility.
Having built a powerful product, we have a responsibility to make that product easy to use. So easy, for example, that a new user could be up, running, and productive in just a minute or two.
The trial is a forcing mechanism. It forced us to launch an experience which is not only powerful, but also engages a Socialtext newbie–whether they’re a new trial user, a new customer, or a new hire in a company that’s been using Socialtext for years. And it’s not a one-and-done kind of thing. We’re an agile shop and we are constantly enhancing the Socialtext product to make it even more powerful. The trial evolves with the product.
Over the next weeks and months you’ll be seeing more major product announcements from us. The trial will continue to be our litmus test. As we make the product even more powerful, we will make the trial experience even simpler.
I hope you’re as excited as we are.
And oh yeah…you should try it.
Photo Credit: Joost Nelissen (cc)