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    Serendipitous Signals: How Microblogging Helps the Sales Process

    The serendipitous nature of enterprise social networks continues to amaze me. Take what happened here last week here at Socialtext over our microblogging platform, Socialtext Signals.

    One of the reps on my sales team Signaled that she just gave a demo to a prospective customer at a very large company. Less than 5 minutes later, our director of marketing responded (via another Signal) that his brother is CIO at that company, and how can he help? An offline conversation ensued, an introduction was made, and now we are having conversations at a level we would have had to work 10 times as hard to get.

    People in your own company probably have a closer level of connection to your customers — and potential customers — than you might think. To make sure those connections happen, you need an open environment where you can ask questions, find the right people, and get answers. That discovery process is much harder without a tool like Signals. In e-mail, information becomes locked away. If our director of marketing, for example, hadn’t been CCed on an e-mail message about that potential client, we never would have found out that he had a connection there that could help.

    My guess is that a simple message — such as “I’m trying to get in to BigCo, can anyone help?” — to a company of 1,000 people will initiate responses from 5 – 6 people who at least might know someone. From relatives to close family friends to old acquaintances from past lives, they might have an in. In most cases, they will be stronger introductions than anything you’ll get from LinkedIn or any public social network.

    Selling is hard work. You need to have a lot of different moving parts all line up in order to get a signed contract. One of those things is getting all of the right people on board. This requires a lot of skill, planning, presentation and sometimes, a little bit of serendipity.

    Learn How To Use Socialtext Effectively

    Are you ready to become a collaboration super hero? Your training is just a click away.

    hero.pngAs companies recognize the benefits of social software at work, products such as wikis, profiles, and microblogging are quickly becoming standard tools within enterprises.

    To help ensure that you get the most out of Socialtext, each month we offer a series of free webcasts designed to help you learn to use these new tools as effectively as possible.

    There are three classes:

    1. Getting Started With Socialtext – A Platform Overview
    2. Collaborate Effectively With Shared Workspaces
    3. The Benefits of Enterprise Microblogging and Online Spreadsheets

    These classes will show you how to move beyond the world of email and file attachments, and teach you how to create information that can be contributed to, and consumed by everyone in your company. You’ll learn how to get answers faster than a speeding bullet, break down the knowledge barriers between departments, and easily discover the colleagues that can help you get your job done.

    Are you ready to begin you training? Click here to register today.

    How To Ensure Your Workspace Pages Get Noticed

    Do you want to improve the impact of your workspace pages?

    Well if a picture tells a thousand words, then how many does an embedded video, slide presentation, or map replace?

    With Socialtext it is easy to embed almost any type of web based content onto your workspace pages, here’s how:

    You can view more How-To videos on the Socialtext Customer Exchange.

    Don’t forget to subscribe to the Socialtext Youtube Channel to keep up with all the great videos.

    What Can You Do With Socialtext Desktop?

    What can you do with Socialtext Desktop?

    • Provide status updates. Ask questions, get answers. Share information.
    • Keep current on what everyone is doing, and stay informed when content is updated.
    • Find people, connect with them, discover new people.
    • Access content in Socialtext workspaces; wiki pages, files, blogs, and spreadsheets.

    The following video was filmed as part of E2TV at the Enterprise 2.0 Conference in San Francisco last week. Enjoy the tour, and make sure to download Socialtext Desktop if you’re not already using it.

    6 Ways to Get Business Value from Social Software

    It’s been a great week for both the Socialtext team and our customers here at the Enterprise 2.0 Conference in San Francisco. Leading up to the event, we focused intensely on approaching this conference from a thought leadership perspective. Principally, we believe it’s time for the Enterprise 2.0 facet of the software industry to demonstrate the business value that these social technologies provide our customers and lay out a framework for how companies can get started.

    I think we’ve constructed an excellent foundation for that effort with our six ways to get business value from social software, a paper we released this week at the conference. Based on our experiences with our customers, we highlight how companies can derive business value from their use of social software within departments, across an organization or with their customers and partners. By improving both formal and informal processes with social software, organizations can enable their employees to share and find the people and information they need more quickly. When this happens, it helps people satisfy their customers, react to change and capture new business.

    While we’re proud of the research and work we did with customers to make this paper come to life, we know this is an ever-evolving challenge. We look forward to hearing ideas from more companies, colleagues, analysts, and our competitors to help improve upon it.

    You can download our free paper at socialtext.com/businessvalue.

    -CGL (@cglynch)

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    Enterprise Microblogging Whitepaper

    Socialtext just released a whitepaper on the value of Enterprise Microblogging. At a time when many companies are exploring what a “Private Twitter” could do for them, the paper helps them understand:

    • Microblogging basics
    • Public vs. Enterprise use
    • Best practices for Email, IM, Forums and Microblogging
    • Microblogging Adoption
    • The Business Value of Microblogging

    Also of interest is tomorrow’s Microblogging Webinar. Daniel Pritchett notes, “These are the same folks who brought us the excellent #twitterprise webinar series earlier this year. Highly recommended.”

    Getting Answers Via Internal Microblogging

    From Question To Answer In Seconds

    I love when I personally experience one of the benefits, that we marketing people hype up when pitching to customers. Here is a true story…

    This morning I was setting up a new soft-phone on my MacBook, and I could not get it to connect to our PBX. I searched for the information in our wiki, and while I did find the setup instructions, I was having problems with connecting. Did I call the HelpDesk, or email Support? No. I posted the question on Socialtext Signals, our internal micro-blogging platform.

    signalshelp.gif

    Within seconds, a coworker (in Taipei) provided me the answer and I was up and running.

    To be clear, this is not about adding extra responsibilities to your Support staff by having them monitor yet another location. You can see that I asked this question openly, with no expectations of who would answer. Asking questions openly provides the opportunity for anyone in the company to answer. Audrey is not in Support, but she had the answer I needed, and was able to easily reach out and solve my problem.

    Internal microblogging enables anyone to help everyone. Regardless of job function or time zone, people can share the knowledge they have to assist others.

    How would you have found the answer at your company, and how long would it have taken?

    If you are not using Signals today, I encourage you to give it a try.

    Become a Socialtext Pro

    Are you enrolled for this week’s class “Using Powerful Socialtext Features To Your Advantage”? If not, you can register now.

    pageexample.gif

    Some of the things we’ll be covering include:

    • Creating Links
    • Adding content from the web to pages
    • Tables
    • Templates
    • Tagging
    • Searching
    • Email integration, and more…

    Register now and invite your colleagues to attend as well.

    September Means Education

    desktopthumb1.jpg The kids are all back to school, so why not sign up for a little education yourself?

    Each Wednesday in September, Socialtext is hosting free online education sessions. You can register here, and make sure to invite your coworkers.

    • September 9: Getting Started – We’ll start with a general overview of the various components and features of Socialtext, and finish with examples of creating workspace pages, sending Signals, and more.
    • September 16: Using Powerful Features To Your Advantage – In this hour we’ll look at some of the more advanced features you can use to create great looking content in Socialtext workspaces.
    • September 23: Using Socialtext Signals and Desktop – This session will focus on using the Socialtext Desktop client, and highlight the use of micro-blogging (Signals) to communicate with your colleagues.

    Register today, and make September your Socialtext education month.

    If you have any specific items you want to make sure we cover, please post a comment below.

    Activity Streams Drive Enterprise 2.0 Discovery and Productivity

    Quick, can you tell me what’s happening at your company right now?

    • Do you know where your colleagues are, and what they are working on?
    • Do you know what conversations are going on, or updates are being made to your content?
    • Do you know what content has been worked on the most in the last week, and who the most active contributors were?

    If you’re still communicating primarily via email, storing files in shared folders, and relying on manually created status reports and meetings to find out what is going on, then the answers are most likely no. But if you’re using Socialtext, you would know all of these things, and more.

    Activity Streams Keep You Informed

    Email is limited by design. The messages displayed in your inbox are restricted to only the conversations that you are directly involved in. That means you can’t gain insight from all the other conversations taking place in your company, nor interact with all the other people.

    Compare that to Socialtext’s activity streams, were you can view all the events taking place, and follow updates from people all across your company. You can see when edits, comments, or tags are made to Socialtext pages. You can see when people update their profiles, share links to news, or add people to their social network. Developers can also extend the list of activities to include events from your company’s other business systems, by using Socialtext’s robust programming interfaces.

    Monitor Activities On Your Dashboard

    Starting with Socialtext release 3.6, three new widgets are available on your Socialtext Dashboard, Activities, Active Content, and Active Members.

    The improved Socialtext Dashboard (click to enlarge)

    Socialtext Dashboard 3_5_9 torn.gif

    Activities

    Socialtext’s Activity Streams have been designed with the following Enterprise-grade requirements in mind:

    • Multiple Content Types: The Activities widget has been designed to be the one place people go to see all the updates happening inside your company. It displays information from events taking place in Socialtext workspaces, messages from Socialtext Signals, and can be extended to show events from other 3rd party systems.
    • Security: Access controls ensure that you can only see the updates that you have access to. So even if you are following someone, if they update a page in a workspace that you don’t have access to, you will not see that in the stream.
    • Filtering: You can easily customize the stream to display a subset of information, by filtering the type of events shown (label #2 in the image below) and who they are from (label #3)

    The Activities Widget (click to enlarge)

    activities.jpg

    For example:

    • If you just want to see the Signals from the people you follow, you can do that. This helps you keep up with where your colleagues are, what they are doing, and things they are sharing such as news items or links to information. You can also post Signals (label #1), enabling you to share status updates, ask or answer questions, share links, etc. Also new to 3.6, you can now delete Signals you have sent in error. (label #4)
    • If you want to see just the updates (edits, comments, tags) being made to pages you’re working on, you can do that. This helps ensure you’re always looking at the most recent version of content. No more digging through your inbox or file system to try and find the latest presentation of spreadsheet.
    • If you want to see everything from everybody, you can do that too! There is tremendous value in discovering new people, and new content that you’ve never worked with before. If you remain restricted to your inbox, that won’t happen. But with all the events taking place inside Socialtext being broadcast to the Activity stream, you now have a way to find new pages or new colleagues that can help you in your job.

    Active Content and Active Members

    While activity streams are a great way of keeping up with what is going on now, you won’t always have the time to follow the entire stream. So what you need, is an easy way to quickly discover the most active pages and people. With the Active Content and Active People widgets, that information is available at a glance.

    activemembers.jpg The Active Members widget allows you to see who’s profiles are being viewed the most often, plus who the most active readers, editors, and Signal’ers are.

    The Active Content widget, shows you which the most viewed, edited, watched, and emailed pages are.

    You can easily configure (from the wrench icon) the source and duration for these widgets, allowing you to customize them to display the information that is most important to you.

    activecontent.jpg For example, you could:

    • Find out which pages have been viewed the most over the last year across all your Socialtext workspaces
    • Discover which pages have been edited the most in the last week in your HR workspace
    • See who’s read the most pages in your Marketing workspace this month
    • Look at who’s sent the most Signals in the last week

    We understand that when running a business, you need to know what is going on, and you need to know now. You need to know what people are working on, and make sure you’re looking at the most recent content so you can make informed decisions. So stop being burdened by the overflow of your inbox, and see how Activity Streams and Socialtext Dashboard can help you access the right information and find best people to get the job done.

    About This Blog

    Weblog on gaining business results from social software.

    On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.

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