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    Press & Analyst Happy Hour in San Francisco Last Night

    Last night, outside the Web 2.0 Expo in San Francisco at the Thirsty Bear on Howard Street, some of the Socialtext brass met with our friends in the blogger, media and analyst community as part of an ongoing set of happy hours. Eugene, our CEO, reluctantly let me pick out the appetizers, though I failed to take into account the fact we had some vegetarians in our midst (sorry again). Ross, our chairman and co-founder, and Britta, our new chief marketing officer, were also on hand.

    For me, I enjoyed talking with Deloitte’s Chris Heuer about how we define the value of social software inside companies, and the semantics of explaining it to people who aren’t ardent industry followers (such as that pesky “Enterprise 2.0 versus social business” argument). We tend to emphasize the former — not because E20 is a perfect term either, but because we find “social business” has the wrong ring to it when you talk to key champions at companies.

    We’re looking forward to the next one…


    Free KMWorld Webinar Tuesday: Improve Business Performance with Social Software

    At Socialtext, we believe that social software implementations are successful when they complement and enhance key business processes a company already has in place. By bringing people to the forefront, social software brings context and awareness to the valuable knowledge and content being shared throughout the enterprise.

    Those will be among the topics covered on Tuesday’s KMWorld Webinar at 2 p.m. Eastern: “Social Tools For Business: Engage, Optimize, Collaborate.” (Click that link to register for free). My colleague, Alan Lepofsky, will discuss how Socialtext customers are utilizing social software to improve business performance and key performance indicators (He will name and cite specific case studies). He’ll also show how one company has deployed an enterprise-wide intranet to leverage organizational knowledge and improve context behind that knowledge.

    The webinar will be moderated by Andy Moore, KMWorld’s publisher, and will also feature content management speakers. It promises to be an interesting mix of perspectives, and we hope to see as many of you there as possible. There will be Q&A session at the end, when you can field questions to Alan and the other speakers.

    A little background on Alan:

    Alan has deep roots in the enterprise collaboration world, having worked at IBM for 14 years before he came to Socialtext in 2008. He works very actively with our customers and product teams, and has been a leader in our Socialtext Connect product offering — which allows people to integrate traditional enterprise systems with our social software platform.

    We hope to see you Tuesday!

    How Two Media Companies Implemented Business Social Software

    Next week at Web 2.0 Expo in New York, Socialtext’s Ross Mayfield will be hosting a panel with two of our customers, Dave Burke of The Washington Post and Patrick Durando of McGraw Hill, on the business value and adoption techniques of enterprise social software.

    The session, “Web 2.0 Goes to Work: How Two Media Companies Implemented Business Social Software” takes place at 9:00am on Wednesday 11/18/2009.

    If you have not yet registered for the conference, we have a special offer for you. You can signup now for 50% off any conference pass. That includes all options from the full conference down to just the Expo Hall. Simply use code “webny09pbr2″ to get the discount.

    We look forward to seeing you at Ross’s session, and please make sure to stop by the Socialtext booth in the Expo Hall.

    See you in NYC.

    Please Join Us At Enterprise 2.0

    Are you looking for information on how the new generation of collaboration and social networking tools can help your business? If so, the Enterprise 2.0 conference, running November 2-5 in San Francisco is a great place to hear from the industry’s experts.

    Several Socialtext employees will be presenting, and we want to make sure you are there to hear from them. So, if you register by midnight Monday Oct. 26, you can save 40% off the conference fee by entering code CNGSES132 when you sign up.

    We’ll also be demonstrating the latest and greatest version of Socialtext, including the newly released SocialCalc, so please drop by our booth on the Expo floor. You can get a FREE pass by registering with the discount code CNGRESCMX.

    Socialtext speakers include:

    Michael Idinopulos, Vice President of Professional Services
    Beyond McKipedia: McKinsey, Adoption, and the Future of Work
    Tuesday, November 3, 1:00 pm-1:45 pm
    In this session Michael will share the best practices your need to help a successful rollout of Enterprise 2.0 tools inside your organization.

    Eugene Lee, CEO, Socialtext
    The Future of Social Messaging in the Enterprise
    Tuesday, November 3, 4:15 pm-5:00 pm
    This panel moderated by Irwin Lazar of Nemertes Research, will discuss how companies can utilize social messaging to improve external and internal collaboration. It will include topics such as security, governance, and compliance.

    Adina Levin, Vice President of Products & Co-founder, Socialtext
    OpenSocial in the Enterprise
    Wednesday, November 4, 10:15 am-11:00 am
    Moderator Chris Schalk from Google will be leading a panel discussion on how enterprise software vendors are leveraging OpenSocial to enable delivery of innovative social applications within the enterprise.

    About This Blog

    Weblog on gaining business results from social software.

    On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.


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