Last June, Eugene, our CEO, delivered a keynote talk at the Enterprise 2.0 Conference in Boston called “The Social Layer.” The concept was simple: Social software should be a layer of technology that spans an entire organization, pulling together relevant people, content and systems of record in one easy place. It wasn’t about us or any one vendor; it was about moving the industry forward.
To do our part, however, we introduced Socialtext Connect, an integration technology that lets you surface critical events from enterprise applications (CRM, ERP, etc.) and inject them into the Socialtext platform, where employees from across your organization can collaborate and take action. To get started, we delivered two pre-built integrations to Microsoft SharePoint and Salesforce.com.
But Rob Koplowitz, the lead Enterprise 2.0 analyst at Forrester Research, didn’t just have to take our word for it: In his latest research note, Rob and his team featured Hayes Knight, a customer of ours in Australia that has used Connect to integrate key systems of record with Socialtext, including a homegrown job management system (built on Microsoft .Net) and CRM data from Salesforce.com. (The Forrester report focuses on the first system, and we have a blog post on the CRM integration, which enables Hayes Knight to serve customers 50 percent faster).
When I visited Hayes Knight’s headquarters in Sydney back in November, I remember being amazed at how much they’d done with Socialtext Connect and our REST API. At the time, Jack Pedzikiewicz, our champion there, told me his favorite part of our platform was its flexibility, and this report does a great job of highlighting it.
A quick except:
Every trend needs a trailblazer, and in the case of establishing an integrated social layer that facilitates core operation processes, Hayes Knight is at the forefront. A group of companies offering accounting, business strategy, and complex tax services, Hayes Knight makes its living from the production and distribution of high-end knowledge. And it does so in Australia, one of the strictest compliance environments in the world.
Like most organizations, Hayes Knight has legacy systems in place to handle key business functions. Yet most systems were largely transactional in nature, and Hayes Knight’s work product was anything but transactional. Jack Pedzikiewicz took on the task of turning the culture to one of knowledge capture, sharing, and collective decision-making while maintaining the context provided by the company’s core business systems.
Pedzikiewicz targeted several of Hayes Knight’s core business processes for the initiative. Bridging the structured business systems and the new enterprise social capabilities through rich and deep integration was the key technical capability. After exploring the capabilities of multiple core business systems, his primary criteria for product assessment focused on the APIs provided to get information in and out of the system. He landed on Socialtext as the best platform to achieve his goals.
Meanwhile, at Socialtext we’ve remained focused on moving our part of the Social Layer story forward (see an article today in CMSWire). We’ve not only been developing our own features, but we’ve been working with customers in our SocialDev community to help them create the integration they require to run their businesses. The best part of the community is that customers are sharing code and ideas among themselves, without us even having to be involved.
I know I speak on behalf of the entire Socialtext team in saying that we’re thrilled Jack and his team got the recognition they deserved in this important research note. And we’re looking forward to more social layer stories going forward.