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    Move Over Intranets: The Blue Man Group’s Collaborative Workspace is the Shiznet

    As a growing number of companies can attest, traditional intranets have become irrelevant. Some employees have started using external social channels, such as Facebook, LinkedIn and Twitter to set up workspace groups to share information, have group chats in real-time and ultimately get their work done in one location. They also turn to channels, such as YouTube to get information and expert guidance that is simple to find and even easier to consume.

    Intranets may have had their day, but too many become information graveyards containing out-of-date, poorly organized documents and other resources. Traditional portals are also not segmented by user, forcing employees to sort through materials that aren’t relevant to their jobs. And typical intranets may not allow for conversation strings, which forces timely exchanges to take place on other external channels. The final nail in the coffin is intranets that are not mobile-ready.

    Today’s social workspace should mirror the functionality, collaborative nature and ease-of-use of popular social media sites—organized, configurable to users’ needs and accessible 24/7 through any digital device. More importantly, collaborative hubs encourage greater employee engagement and strengthen your organization’s business goals and strategies.

    Discover how collaborative workspaces are superior to traditional intranets.One great example of a truly powerful collaborative workspace is BlueMan Group’s Shiznet social intranet. The Blue Man Group theatrical show has skyrocketed into a vibrant global brand with productions in 11 worldwide locations and experienced by more than 17 million people.  However, they knew there was a problem of collaborating with over 500 employees and 50 blue men. They had an outdated intranet and knew it was time to replace it with a social collaborative platform for four compelling reasons:

    1. Accelerate real-time innovation and knowledge sharing: Social collaboration platforms provide knowledge sharing capabilities so employees can obtain needed job skills and immediately adapt them to their everyday work. Leveraging collective knowledge also fosters innovation and bolsters employee engagement by unleashing the intelligence and creativity of internal teams. Blue Man Group’s Shiznet is the Creative Cauldron, a workspace that was developed specifically for “Blue Men” to collaborate on new show ideas and brainstorm on bringing ideas to life. The Creative Cauldron has served as a launch pad for new show ideas, stunts and creative content.
    2. Encourage informal learning: An effective social intranet allows employees to easily access informal learning tools in their moment of need. The Shiznet also acts as a central repository for the hundreds of videos, audio and digital assets that are regularly used and created by the Blue Man Group. From the latest production stills to commercials, anyone within the organization can easily locate, tag, access and share content within The Shiznet. This allows the company to centralize its creative assets into a single repository, streamlining the ability to save and distribute informal media assets.
    3. Digital Connection In today’s world, no technology is complete if it is not mobile-friendly – the same is true for a social Intranet. Organizations need to ensure that their enterprise collaboration workspace is accessible on devices, such as smartphones, tablets and other digital devices. Through these technologies, employees can communicate and share resources 24/7, remaining connected and strengthening internal collaborative communities.
    4. Showcase and utilize your internal experts: While it is a good thing that employees are doing their own research, it can also be unfortunate when they learn tactics, skills and habits that run counter to organizational culture and strategy. Having a powerful enterprise social collaboration platform provides easy access to internal experts, who will put the right skills and knowledge at employees’ fingertips.

    If your company is looking to gain a competitive advantage, an updated social workspace is key. It leverages internal knowledge, ensures resources are in alignment with company culture and strategy, and keeps your employees engaged and loyal to your organization.

    Webinar Recording: See How Two Socialtext Customers Leverage Knowledge with Social Software

    Yesterday, Socialtext participated in a KMWorld webinar called “Social Tools for Business: Engage, Optimize, Collaborate.” Alan Lepofsky, our Director of Product Marketing, gave a talk on how social software brings people to the forefront by not only surfacing what content and knowledge is shared across a company, but by which colleagues. He also talked about how social tools enhance key business processes, encourage expertise sharing, and eliminate knowledge silos.

    He highlighted these themes through the lens of two Socialtext customers: GT Nexus, a global supply chain company, and Hayes Knight, an accounting firm in Australia and New Zealand. Below are slides from yesterday’s webinar, along with Alan’s commentary. We hope you enjoy them, and let us know if you have any questions.

    About This Blog

    Weblog on gaining business results from social software.

    On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.

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    From Warm-up to Winner’s Podium: Social Onboarding Goes for the Gold

    Free Recorded Webinar with Peoplefluent

    Join Socialtext and Peoplefluent as we discuss how Social Onboarding can help your business get new hires engaged and working faster!