Yesterday, Socialtext participated in a KMWorld webinar called “Social Tools for Business: Engage, Optimize, Collaborate.” Alan Lepofsky, our Director of Product Marketing, gave a talk on how social software brings people to the forefront by not only surfacing what content and knowledge is shared across a company, but by which colleagues. He also talked about how social tools enhance key business processes, encourage expertise sharing, and eliminate knowledge silos.
He highlighted these themes through the lens of two Socialtext customers: GT Nexus, a global supply chain company, and Hayes Knight, an accounting firm in Australia and New Zealand. Below are slides from yesterday’s webinar, along with Alan’s commentary. We hope you enjoy them, and let us know if you have any questions.
Recognized thought leader and book author, John Hagel will describes the latest research from the Deloitte Center for the Edge on driving business performance with enterprise social software. Focusing on the opportunity to target deployments of social software against specific operating metrics that matter the most to executives and staff in large companies, John discusses the untapped potential of social software to help address the growing challenge of exception handling in the enterprise. He will also suggest that the deployment of social software will follow a natural trajectory, starting with narrowly defined problem solving tasks and then over time provide platforms for much larger and more sustained performance improvement initiatives.
Building upon John Hagel’s presentation, Ross Mayfield will provide Socialtext Case Studies where business value is achieved through exception handling. Ross will then provide a brief introduction to 
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Webinar 1: Twitterprise Overview 
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