When you need to collaborate and bolster cross-department information sharing, legacy communications solutions fall short. Join this free webinar to discover how "Twitter-like" tools in the enterprise can unlock new and powerful ways to work. You’ll see a demonstration of the powerful social messaging solution from Socialtext.
This third webinar in the series gets practical about how to foster adoption for "Twitter-like" microsharing technologies in the enterprise. You will learn how to foster adoption in a way that directs it towards a business goal. We'll share lessons learned for implementing social messaging and for setting business goals for social messaging that deliver results.
All registrants will receive the videos of all 3 events in the series.

Socialtext pioneered Enterprise 2.0 and is a recognized leader in Enterprise Social Software. The Socialtext enterprise collaboration platform uses integrated social networking, social messaging, wiki workspaces, user dashboards, collaborative weblogs and distributed spreadsheets to deliver a dramatic business transformation.
www.socialtext.com | +1 (650) 323-0800
A vocal advocate for productive business uses of Twitter/microsharing, Laura re-launched Pistachio Consulting with that exclusive focus. Pistachio published the first white paper on “Enterprise Microsharing” and covers business microsharing on the TouchBase blog, and the TouchBase link blog. Clients include J&J, Ford and PeopleBrowsr.
Laura’s use of social media has been in five books, including Seth Godin’s Tribes, in the press (Forbes, the New York Times, BusinessWeek, LA Times, Entrepreneur, Newsweek, Inc) and throughout the blogosphere. She speaks at tech events and schools like Harvard Business School, Bentley College, Clemson and Emerson. Laura is founder of oneforty, advisor to TipJoy and CoTweet, co-author of Twitter for Dummies and a Fellow with SNCR.org
Marcia Conner (@marciamarcia), enterprise learning and social media strategist, co-created Pistachio Consulting's Enterprise Microsharing Tools Comparison, co-authed Creating a Learning Culture: Strategy, Technology and Practice, and writes the Fast Company blog Learn At All Levels. She was VP of Education and Information Futurist for PeopleSoft, Senior Manager of Worldwide Training at Microsoft and Editor-in-Chief of Learning in the New Economy magazine. She offers an insider’s perspective on enterprise technology, social networking, online collaboration, talent management and distributed leadership. She is a Fellow at The Darden School and the Society for New Communications Research.
Ross Mayfield is Chairman, President & Co-founder of Socialtext. Prior to Socialtext, Mayfield served as VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Mayfield co-founded and served as president of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. Mayfield served as the marketing director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups.