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In order to orient sales and marketing around the needs of customers, and to be able to sense and respond immediately when those needs change, your sales and marketing people need collaboration tools that enable them to work together much more closely, fluidly, and transparently.

 

Today, the average sales person spends 30-50 hours per month searching for content or re-creating customer-facing content that already exists. Sales people also use outdated material over half the time. Without awareness of what others are working on, sale reps have to recreate the wheel with each new proposal written, presentation created and objection handled.

In addition, the golden information nuggets that surface every day in conversations with prospects, customers and partners are rarely shared across sales and marketing, much less synthesized into collective insight. And finally, without visibility into the special expertise that team members have, marketing and sales decisions don't benefit from the knowledge that exists in the organization. All told, these missed opportunities slow down your organization, and impair its ability to orient around the needs of customers.

With the Socialtext collaboration platform, sales and marketing operate as a unified team. Decisions and deliverables are informed by field insights - customer perspectives, competitive intelligence, product feedback. Team members discover and leverage the expertise of others, re-purpose the work of colleagues, and collectively build a shared portfolio of best practices.

Sales and marketing gather information and make decisions that are both fast and fully considered. They are able to sense and respond to change, continuously adapt to new and shifting environments, and act quickly on new opportunities. 

Improving Sales & Marketing Effectiveness with Social Software

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With marketing and sales teams distributed across borders it is hard for team members collaborate, and to learn from each other's findings and feedback. Learn how collaboration software is being used by sales and marketing to improve market and competitive intelligence, teamwork, and win rates.

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