With marketing and sales teams distributed across cubicles and geographies it is hard for team members collaborate, and to learn from each other's findings and feedback.
Sales people are the first to see a customer's reaction to a message, a sales tool, a product feature; they are the first to hear the "FUD" of a competitor. Yet marketing teams have no effective way to collect timely input from the field, and sales teams have no effective way to share timely information with marketing or with each other. Collecting these types of field insights as they occur, then quickly digesting and incorporating those insights into sales materials and approaches is essential for success.
Sales people are also on the front line getting new customer questions every day, and they are on the hot seat to work up answers. Sales and marketing teams today do not have collective visibility into the questions being asked, or an easy way to iteratively test and improve the answers over time.
Learn how social software can be used to resolve these and the other biggest communications challenges between sales and marketing teams, and to create a more intimate understanding of the target market and target buyer.