The Social Layer: Integrating Social Software with Business Applications

Free Webinar (58 Minutes, WebEx)

Traditional systems of record (e.g., CRM and ERP) have created information silos inside companies. Employees who lack access to a particular line of business system miss out on critical information that could help them execute key business processes and drive new opportunities.

A fast growing trend is for companies to surface crucial information and events from a variety of applications across the enterprise by integrating data from business applications into enterprise social software. This "social layer" removes organizational silos, giving people access to information as well as access to the knowledge and expertise of colleagues.

In this webinar, Rob Koplowitz, Vice President & Principal Analyst at Forrester Research Inc. and Vandonelio Williams, Senior Director of IT at the NYU Stern School of Business, will discuss:

• The emerging social layer phenomenon
• How NYU is integrating Socialtext with applications to facilitate collaboration and connections among students, faculty and staff
• The business benefits being realized from building a social layer