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Marketing Collaboration Case Study: Echo360

By Ross Mayfield | August 11, 2009, 9:46 am | 0 Comments

Creating a new product category isn’t something that emerges magically from napkins and whiteboards. Not only must the marketing team collaborate effectively, but it requires alignment with sales, continuous feedback from the field and iterative learning for entire organization.

Socialtext customer Echo360 shares their success in a new case study: Mobilizing the entire team in unison.

Summary
Problem	Limited feedback loops for sales tools and materials No leveraged way to collect meaningful, timey input from the field No effective way for Field Sales to share timely information with each other
Solution	Socialtext collaboration platform A resource hub for all sales material Living, breathing product FAQs Real-time feedback loops
Benefits	Fast, iterative learning from all directions Learning propagates quickly throughout the organization Greatly improved competitive intelligence, sales & marketing alignment Ability to mobilize the entire team in unison

For more information about the Socialtext Marketing & Sales Solution, see the CIO Magazine interview with MKTG and contact us.

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About This Blog

Weblog on gaining business results from social software.

On this blog, Socialtext staffers and customers explore how companies can gain the most business value from their use of enterprise social software, including microblogging, social networking, filtered activity streams, widget-based dashboards, blogs and wikis.

Eugene Lee, CEO Ross Mayfield, Co-founder & Chairman Michael Idinopulos, VP of Professional Services Alan Lepofsky, Director of Marketing Luke Closs, Lead Developer

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© 2012 Socialtext, Inc. All rights reserved.

As the founder of Enterprise 2.0, Socialtext provides enterprise collaboration with social networking software. This new social context for organizations has allowed over 6,500 companies to collaborate faster, decide faster and change faster. We have solid support from our top tier investors, and have attracted a Board of Advisors and Leadership team composed of visionaries who have shaped entire industries and who have execution track records. Our Board of Directors includes Eugene Lee, Tim Draper, Ross Mayfield, and Julie Hanna.