Elsevier Embraces Social Software to Compete in New Markets

By Christopher Lynch | November 16, 2010, 10:57 pm | 0 Comments

For businesses in any industry, entering a new market creates both new opportunities and challenges. It requires tight coordination and communication across organizational silos — from product development, to sales & marketing on the front lines.

So when Elsevier, a leading publisher of scientific and technical journals, went to launch a new service aimed at academic institutions, they turned to Socialtext to keep their teams coordinated across different departments. And today, I’m happy to announce that we’ve published a full case study on Elsevier’s experiences.

With social software, Elsevier has improved the quality of information sales people take to customers, increased the speed with which they can gather and analyze competitive intelligence, and decreased the time to implement product feedback from customers.

“With Socialtext, we can keep everyone in synch and informed of critical changes in the market that their colleagues encounter when meeting with customers. Because Socialtext is flexible and easy to use, they can work with their colleagues on crafting the material and insight they need to win in this new market.”- Yukun Harsono, Vice President, Product Marketing

We’re really excited about this case study because it highlights a pain point that we think is pretty pervasive throughout many industries (like publishing): How do companies create opportunities in periods of intense change? We think social software lets employees take change and turn it to their company’s advantage, and we’re proud of Elsevier’s success.